Open AccessEffect of consumer prior knowledge on attitude, behavioural intention and adoption of artificial intelligence enabled products
Author(s) -
R Jyothychandra,
E. Sulaimann
Publication year - 2022
Publication title -
international journal of health sciences (ijhs) (en línea)
Language(s) - English
Resource type - Journals
eISSN - 2550-6978
pISSN - 2550-696X
DOI - 10.53730/ijhs.v6ns2.5254
Subject(s) - sample (material) , product (mathematics) , task (project management) , conceptual model , structural equation modeling , knowledge management , technology acceptance model , psychology , computer science , artificial intelligence , applied psychology , human–computer interaction , machine learning , engineering , mathematics , systems engineering , chemistry , geometry , chromatography , usability , database
Rapid growth in artificial Intelligence technology has propelled the rise of AI enabled intelligent products. The study analysing the impact of consumer prior knowledge on the attitude, behavioural intention and thus leading to the adoption and acceptance of AI enabled products is evaluated. The study is grounded on the basis of Technological Acceptance Model. The data is collected from a sample of 376 respondents belonging to various generation. The Structural Equation Modelling is used to validate the conceptual Model .Findings of the study indicates that, it is the usefulness of the technology , attributes of the product and accuracy in completing the task leads to the purchase of AI enabled products among Generation Y and Z.