Open AccessCorporate social responsibility and the patients-staff relationship in health care sector with special reference to Chennai
Author(s) -
R. R Reddy,
K. V. Ravishankar
Publication year - 2022
Publication title -
international journal of health sciences (ijhs) (en línea)
Language(s) - English
Resource type - Journals
eISSN - 2550-6978
pISSN - 2550-696X
DOI - 10.53730/ijhs.v6ns2.5118
Subject(s) - corporate social responsibility , stratified sampling , health care , descriptive statistics , sampling frame , constructive , descriptive research , business , health sector , positive relationship , psychology , public relations , nursing , marketing , medicine , environmental health , sociology , political science , health services , social psychology , social science , population , statistics , mathematics , process (computing) , pathology , computer science , law , operating system
Aim: The aim of this research is to determine how the Health Care Sector practices (CSR) corporate social responsibility and to explore the influence of CSR on Patients-Staff Relationship in Health care sector with Special reference to Chennai. Research Methodology: Descriptive research by a research instrument Questionnaire was used to collect the data by stratified random sampling and it is analysed by Statistical tests such as Pearson’s Correlations and Multiple regression analysis.Findings: CSR is linked in a positive way and it promotes Patients-Staff Relationship and the organisational performance in Health care sector.Research implications: This research focuses on the CSR activities of the Health care sectors in promoting Patients-Staff Relationship. Marketing Professional have to frame and executives’ constructive CSR strategies for societal benefits.