Open AccessIs the Peak-Affect Important in Fast Processing of Visual Images in Printed Ads? : A Comparative Study on the Affect Integration Theories
Author(s) -
Kyunghee Bu,
Luri Lee
Publication year - 2022
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1591
Subject(s) - affect (linguistics) , mood , psychology , cognitive psychology , valence (chemistry) , premise , visual perception , perception , social psychology , communication , neuroscience , linguistics , philosophy , physics , quantum mechanics