Open AccessAre More Followers Always Better? The Non-Linear Relationship between the Number of Followers and User Engagement on Seeded Marketing Campaigns in Instagram
Author(s) -
Suyoung Moon,
Shijin Yoo
Publication year - 2022
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1589
Subject(s) - influencer marketing , seeding , marketing , advertising , business , social media , negative binomial distribution , social media marketing , digital marketing , marketing management , relationship marketing , computer science , mathematics , statistics , engineering , world wide web , poisson distribution , aerospace engineering