Open AccessOriental Brewery, Co. Ltd. Vitalizing Cass Brand through Brand Portfolio Strategy
Author(s) -
Sung Tai Hong,
Young Seok Son,
Woon Bong Na
Publication year - 2014
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1571
Subject(s) - brand extension , brand management , business , brand equity , marketing , portfolio , reputation , corporate branding , advertising , brand awareness , marketing strategy , competition (biology) , political science , finance , ecology , law , biology