Open AccessEffects of Storytelling in Advertising on Consumers` Empathy
Author(s) -
Myung Jin Park,
Doo Hee Lee
Publication year - 2014
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1568
Subject(s) - advertising , storytelling , empathy , psychology , persuasion , drama , bandwagon effect , narrative , social psychology , business , art , literature , linguistics , philosophy