Open AccessThe Effect of Regulatory Focus on the Link Between Purchase Behavior and Redemption Behavior
Author(s) -
Ji Yoon Kim
Publication year - 2014
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1566
Subject(s) - regulatory focus theory , promotion (chess) , mechanism (biology) , loyalty , purchasing , consumer behaviour , obligation , moderation , affect (linguistics) , psychology , focus (optics) , marketing , social psychology , business , political science , physics , optics , creativity , philosophy , communication , epistemology , politics , law