Open AccessEffects of Product Number and Brand Breadth on the Evaluations of an Extended Product
Author(s) -
Min Sun Yeu,
Hye Yeon Yuk,
Bo Ha Kim,
Jung Hyun Yoo,
Seong Wan Cho,
Jun Sang Yeo,
Chan Su Park
Publication year - 2013
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1560
Subject(s) - brand extension , product (mathematics) , extant taxon , advertising , similarity (geometry) , portfolio , marketing , brand equity , brand awareness , mathematics , psychology , business , computer science , geometry , finance , evolutionary biology , artificial intelligence , image (mathematics) , biology