Open AccessThe Contingent Effect of Marketing Alliances on Firm Profitability
Author(s) -
Jongkuk Lee
Publication year - 2015
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1549
Subject(s) - profitability index , marketing , business , industrial organization , marketing mix , marketing management , value (mathematics) , finance , machine learning , computer science