Open AccessSuccessful Brand Revitalization of Parkland through Brand Repositioning Strategy
Author(s) -
Jung Ok Jeon,
Hyung-Shik Jung,
Sukekyu Lee,
Myeong Soo Lee
Publication year - 2014
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1547
Subject(s) - brand management , business , brand strategy , marketing , brand extension , brand equity , process (computing) , advertising , perspective (graphical) , brand awareness , brand image , computer science , artificial intelligence , operating system