Open AccessAutomotive telematics market segmentation based on quality expectations
Author(s) -
Dayoung Kim,
Donghee Kim,
Jungsuk Oh
Publication year - 2014
Publication title -
asia marketing journal
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1545
Subject(s) - telematics , automotive industry , service (business) , market segmentation , product (mathematics) , quality (philosophy) , service quality , marketing , segmentation , business , computer science , telecommunications , engineering , artificial intelligence , mathematics , geometry , philosophy , epistemology , aerospace engineering
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