Open AccessConsumer Locus of Control as a Moderator of the Relationship between Mood and Consumers` Likelihood to Purchase
Author(s) -
Felix Septianto,
Minghao Huang,
Jaeseok Jeong
Publication year - 2014
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1540
Subject(s) - mood , extant taxon , moderation , psychology , locus of control , social psychology , affect (linguistics) , consumer behaviour , advertising , business , communication , evolutionary biology , biology