Open AccessDo good return policies work across cultures? Effect of lenient return policies on online shopper perceptions in Eastern culture
Author(s) -
Su Jin Yang,
Yun Jung Choi
Publication year - 2013
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1519
Subject(s) - marketing , rate of return , perception , ambivalence , order (exchange) , dimension (graph theory) , business , advertising , psychology , social psychology , neuroscience , mathematics , pure mathematics , finance
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