Open AccessJeju Air: Branding of a K-Pop Airline
Author(s) -
Wu Jin Chu,
Eun Soo Baek,
Eyung Pyo Ko
Publication year - 2013
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1506
Subject(s) - business , advertising , marketing
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