Open AccessDoes Brand Orientation Matter? An Empirical Study of Korean SMEs
Author(s) -
Sang-Il Park,
Mi Jeong Kim
Publication year - 2013
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1503
Subject(s) - market orientation , business , brand management , marketing , context (archaeology) , empirical research , brand equity , orientation (vector space) , mediation , brand extension , sociology , mathematics , paleontology , social science , philosophy , geometry , epistemology , biology