Open AccessThe Effect of Emotional Certainty on Attitudes in Advertising
Author(s) -
Sang Yong Bok,
Dong Won Min
Publication year - 2013
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1500
Subject(s) - certainty , recall , psychology , feeling , affect (linguistics) , cognition , social psychology , cognitive psychology , mood , communication , philosophy , epistemology , neuroscience