Open AccessBrand Revitalization by Strategic Repositioning
Author(s) -
Young Sik Shin,
Kyoung Cheon
Publication year - 2013
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1497
Subject(s) - marketing , business , flexibility (engineering) , market orientation , brand management , product (mathematics) , strategic management , preference , market share , brand strategy , competitive advantage , economics , management , geometry , mathematics , microeconomics