Open AccessThe Interaction Effects of the Shopping Situation and the Product Display Type on the Consumer Response in Mobile Shopping
Author(s) -
Seung Hoon Choi,
Dongil Lee,
Hye Jun Lee
Publication year - 2012
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1492
Subject(s) - situational ethics , advertising , product (mathematics) , service (business) , product type , business , mobile phone , marketing , psychology , computer science , mathematics , social psychology , telecommunications , geometry , programming language