Open AccessWhy Genuine Luxury Brands Are Consumed? Counterfeits? Examining Consumer Identification
Author(s) -
Hyun Suk Suh
Publication year - 2012
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1490
Subject(s) - counterfeit , advertising , bandwagon effect , marketing , consumption (sociology) , business , popularity , product (mathematics) , quality (philosophy) , psychology , social psychology , sociology , social science , philosophy , geometry , mathematics , epistemology , political science , law