Open Access한국과 중국 소비자의 쇼핑 경험가치 지각과 브랜드자산 및 점포충성도의 관계에 관한 비교 연구
Author(s) -
Seongtaek Hwang,
Jong Chul Oh,
Sung Joon Yoon
Publication year - 2012
Language(s) - Korean
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1485
Subject(s) - advertising , marketing , experiential learning , business , pleasure , pride , product (mathematics) , brand equity , psychology , political science , mathematics education , geometry , mathematics , neuroscience , law