Open Access묶음제품 가격 할인 제시 프레이밍 효과： 지각된 소비 혜택과 품질 불확실성의 영향을 중심으로
Author(s) -
Mee Ja Im
Publication year - 2012
Publication title -
asia marketing journal
Language(s) - Korean
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1472
Subject(s) - economics , valuation (finance) , bundle , microeconomics , framing (construction) , mid price , price level , product (mathematics) , reference price , monetary economics , mathematics , engineering , structural engineering , composite material , finance , geometry , materials science
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