Open AccessDistinguishing Online Opinion Leaders
Author(s) -
Yukyung Lee,
Min-Jung Park,
Subin Im
Publication year - 2017
Publication title -
asia marketing journal
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1446
Subject(s) - hedonism , opinion leadership , structural equation modeling , value (mathematics) , bootstrapping (finance) , product (mathematics) , marketing , consumer behaviour , business , psychology , social psychology , public relations , political science , computer science , machine learning , finance , mathematics , geometry
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