Television Shopping at Home to Alleviate Loneliness Among Older Consumers
Author(s) -
Min-Sun Lee,
Jihye Park
Publication year - 2017
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1439
Subject(s) - loneliness , mood , psychology , advertising , older people , social psychology , business , gerontology , medicine
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