Open AccessImpacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program
Author(s) -
Ji Yoon Kim,
Janghyuk Lee,
Sang Yong Kim
Publication year - 2017
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1436
Subject(s) - accrual , loyalty program , loyalty , vendor , business , point (geometry) , marketing , preference , point of sale , loyalty business model , economics , microeconomics , computer science , accounting , earnings , mathematics , geometry , world wide web , service quality , service (business)