Open AccessAn Exploratory Study on the Effect of Price as an Anchor on Willingness-to-pay
Author(s) -
JaeDo Song
Publication year - 2017
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1434
Subject(s) - anchoring , moderation , willingness to pay , path analysis (statistics) , economics , econometrics , path (computing) , robustness (evolution) , microeconomics , psychology , social psychology , computer science , mathematics , statistics , biochemistry , chemistry , programming language , gene