Open AccessThe Impact of Product Involvement on Reciprocal Effect in Co-branding
Author(s) -
ChiaLin Lee
Publication year - 2016
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1428
Subject(s) - reciprocal , proposition , product (mathematics) , alliance , product category , business , marketing , brand extension , advertising , brand management , political science , mathematics , geometry , philosophy , law , epistemology , linguistics
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