Open AccessThe Impact of Product Involvement on Reciprocal Effect in Co-branding
Author(s) -
Chia-Lin Lee
Publication year - 2016
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1428
Subject(s) - reciprocal , proposition , product (mathematics) , alliance , product category , business , marketing , brand extension , advertising , brand management , political science , mathematics , philosophy , linguistics , geometry , epistemology , law