Open AccessThe Impact of Patent Infringement Litigation on Customer-Based Brand Equity
Author(s) -
Ju Pin Chou,
Jeonpyo Noh,
Jiyeon Choi
Publication year - 2016
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1419
Subject(s) - brand equity , business , advertising , brand loyalty , plaintiff , marketing , brand awareness , brand extension , loyalty , brand image , brand management , law , political science