Open AccessSolving the Mystery of Consistent Negative/Low Net Promoter Score (NPS) in Cross-Cultural Marketing Research
Author(s) -
Sanjay Seth,
D. W. Scott,
Chad Svihel,
Shigematsu
Publication year - 2016
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1411
Subject(s) - psyche , stimulus (psychology) , marketing , ambivalence , psychology , social psychology , business , advertising , cognitive psychology , psychoanalysis