Open AccessComparison of Experienced and Inexperienced Consumers’ Utilisation of Extrinsic Cues in Product Evaluation
Author(s) -
Yoonjeun Kim,
Kiwan Park,
Yaeri Kim,
Henry Shu-Hung Chung
Publication year - 2015
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1407
Subject(s) - credibility , reputation , scope (computer science) , psychology , product (mathematics) , perception , advertising , set (abstract data type) , the arts , marketing , business , computer science , political science , geometry , mathematics , neuroscience , law , programming language