Open AccessThe Antecedents and Consequences of Effective Brand Positioning
Author(s) -
Changju Kim,
Eun-Ji Seo,
Jiaxu Hong,
Alice Kang,
Stephen J. Newell
Publication year - 2015
Publication title -
deleted journal
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1404
Subject(s) - brand loyalty , business , marketing , advertising , brand management , loyalty , product (mathematics) , structural equation modeling , brand awareness , position (finance) , brand extension , service (business) , perception , test (biology) , brand equity , affect (linguistics) , psychology , computer science , mathematics , paleontology , geometry , communication , finance , machine learning , neuroscience , biology