Open AccessA Study of the Extended Service Norm Constructs Influencing Behavioral Intention and a Moderating Variable in Service Purchasing Situation
Author(s) -
Myeong Soo Lee,
sang kyu hyun,
Sang Beom Jun
Publication year - 2009
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1392
Subject(s) - purchasing , norm (philosophy) , marketing , psychology , moderation , theory of planned behavior , construct (python library) , business , social psychology , control (management) , computer science , political science , law , artificial intelligence , programming language