Open AccessThe Conceptualization and Development of Advertisement-Evoked Imagination Scale
Author(s) -
Ike Janita Dewi,
Swee-Hoon Ang
Publication year - 2015
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1385
Subject(s) - conceptualization , imagination , scale (ratio) , psychology , product (mathematics) , aesthetics , cognitive psychology , computer science , art , artificial intelligence , mathematics , physics , geometry , quantum mechanics