Open AccessAdvertising Distinctiveness and Consumer Memory in Competitive Ad Environments
Author(s) -
Ryosuke Takeuchi
Publication year - 2015
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1384
Subject(s) - optimal distinctiveness theory , recall , competitive advantage , repetition (rhetorical device) , psychology , advertising , cognitive psychology , business , social psychology , marketing , linguistics , philosophy