Open AccessEffects of Temporal Distance on Brand Extension Evaluation
Author(s) -
Kiwan Park
Publication year - 2015
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1380
Subject(s) - mindset , brand extension , similarity (geometry) , construal level theory , product category , product (mathematics) , relevance (law) , consistency (knowledge bases) , extension (predicate logic) , feature (linguistics) , advertising , mathematics , computer science , brand awareness , marketing , psychology , social psychology , business , artificial intelligence , linguistics , political science , philosophy , geometry , law , image (mathematics) , programming language