Open AccessA Study on Green Consumer Segmentation Based on Socio-Demographics and Behavioral Responses
Author(s) -
Young Doo Kim
Publication year - 2015
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1376
Subject(s) - marital status , market segmentation , green consumption , green marketing , consumer behaviour , marketing , sustainability , business , demographics , psychology , advertising , economics , sociology , population , ecology , demography , microeconomics , production (economics) , biology