Open Access“They’re Worth My Investment”: Cultivating Intimacy through Fan-lead Financial and Support Initiatives among BTS Fans
Author(s) -
Tvine Donabedian
Publication year - 2021
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1370
Subject(s) - gratitude , advertising , marketing , reciprocity (cultural anthropology) , supporter , promotion (chess) , profit (economics) , public relations , business , sociology , psychology , social psychology , political science , economics , law , history , politics , microeconomics , archaeology
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