Open AccessWho Buys Our Brand? The Influence of Consumption Values and the Congruity with Brand Benefits on Brand Identification, Trust and Loyalty
Author(s) -
Sol Namkung,
Seong-Yeon Park
Publication year - 2021
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1365
Subject(s) - brand loyalty , brand management , business , loyalty , brand awareness , consumption (sociology) , marketing , brand equity , value (mathematics) , advertising , brand extension , identification (biology) , brand relationship , sociology , social science , botany , machine learning , computer science , biology