Open AccessEffect of Cause-Related Marketing in the Chinese Market: Moderating Effects of Product Type and Regional Characteristics
Author(s) -
HaeJin Seo,
T. Song,
Wang Li
Publication year - 2020
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1360
Subject(s) - china , marketing , product (mathematics) , preference , business , product type , advertising , economics , political science , law , programming language , geometry , mathematics , microeconomics , computer science
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