Open AccessEffect of Cause-Related Marketing in the Chinese Market: Moderating Effects of Product Type and Regional Characteristics
Author(s) -
HaeJin Seo,
Tae Ho Song,
Wang Li
Publication year - 2020
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1360
Subject(s) - china , marketing , product (mathematics) , preference , business , product type , advertising , economics , political science , programming language , geometry , mathematics , computer science , law , microeconomics