Open AccessVying with IKEA: HANSSEM’s Competitive Advantage at Marketing Frontier
Author(s) -
Sang Yong Kim,
Seung Min Lee
Publication year - 2020
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1357
Subject(s) - business , marketing , profit (economics) , diversification (marketing strategy) , customer needs , frontier , quality (philosophy) , space (punctuation) , market share , competitive advantage , service (business) , advertising , economics , computer science , archaeology , philosophy , epistemology , history , microeconomics , operating system