Open AccessThe Role of Imagery vs. Analytical Advertisement on New Products Evaluation
Author(s) -
Juyon Lee,
Wujin Chu
Publication year - 2020
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1356
Subject(s) - advertising , product (mathematics) , psychology , marketing , computer science , business , cognitive psychology , mathematics , geometry