Open AccessWear Your Heart on Your Sleeve: Exploring Moral Identity as a Moderator Across CSR Authenticity, Consumer Admiration, and Engagement in the Fashion Industry
Author(s) -
Edward Jung,
Suna La
Publication year - 2020
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1355
Subject(s) - admiration , corporate social responsibility , moderation , identity (music) , business , marketing , public relations , psychology , social psychology , political science , aesthetics , philosophy