Happiness from What We Have and What We Experience: Attribute Non-alignability Increases Anticipated Satisfaction from Experiential Purchases | Zendy

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Happiness from What We Have and What We Experience: Attribute Non-alignability Increases Anticipated Satisfaction from Experiential Purchases

Author(s) -

Minhee Kim,

Heekyung Ahn

Publication year - 2020

Publication title -

asia marketing journal

Language(s) - English

Resource type - Journals

eISSN - 2765-6500

pISSN - 1598-7868

DOI - 10.53728/2765-6500.1352

Subject(s) - happiness , experiential learning , product (mathematics) , psychology , product type , social psychology , marketing , business , computer science , mathematics , geometry , mathematics education , programming language

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