Open AccessHappiness from What We Have and What We Experience: Attribute Non-alignability Increases Anticipated Satisfaction from Experiential Purchases
Author(s) -
Minhee Kim,
HyungJoon Ahn
Publication year - 2020
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1352
Subject(s) - happiness , experiential learning , product (mathematics) , psychology , product type , social psychology , marketing , business , computer science , mathematics , mathematics education , geometry , programming language