Open AccessThe Detrimental Effect of Customer Demotion on Customer Profitability in Hierarchical Loyalty Programs
Author(s) -
Woojung Chang
Publication year - 2020
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1349
Subject(s) - demotion , business , profitability index , marketing , loyalty business model , customer retention , customer profitability , loyalty program , customer lifetime value , finance , management , economics , human resources , service quality , service (business)