Open AccessEffect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics
Author(s) -
Jaihyun Jeon,
Taewook Lim,
Byung-Do Kim,
; Seok
Publication year - 2019
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1335
Subject(s) - word of mouth , channel (broadcasting) , business , advertising , marketing , product (mathematics) , telecommunications , computer science , mathematics , geometry