
Globalizing the MEDIHEAL Brand: L&P Cosmetic’s Collaboration with BTS
Author(s) -
Ick Hyun Kwon
Publication year - 2019
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1334
Subject(s) - business , marketing , china , globalization , excellence , outsourcing , brand management , product (mathematics) , general partnership , market share , brand strategy , advertising , economics , finance , market economy , geometry , mathematics , political science , law