Open AccessThe Effects of Variety and Visual Cue on Perceived Quantity and Consumer Attitude toward Participation into Sales Promotion Events
Author(s) -
Changhyun Lee,
Young-Chan Kim
Publication year - 2019
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1328
Subject(s) - variety (cybernetics) , perception , mediation , psychology , sensory cue , promotion (chess) , social psychology , cognitive psychology , advertising , computer science , business , sociology , political science , artificial intelligence , politics , law , social science , neuroscience