Open AccessGenesis Standing Alone as a Luxury Sedan Brand in the U.S. Market
Author(s) -
Hyerin Ryu,
Sunkyu Jun
Publication year - 2019
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1326
Subject(s) - marketing , business , brand strategy , perception , advertising , competition (biology) , strategic management , psychology , ecology , neuroscience , biology