Open AccessThe Effect of Rating Dispersion on Purchase of Experience Goods based on the Korean Movie Box Office Data
Author(s) -
Lian Chen,
Kang Jun Choi,
Jae Young Lee
Publication year - 2019
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1325
Subject(s) - preference , purchasing , advertising , product (mathematics) , marketing , dispersion (optics) , box office , rating scale , business , psychology , economics , microeconomics , mathematics , developmental psychology , geometry , physics , optics