Open AccessLabeling and Customer Loyalty
Author(s) -
Zheltauova Gulzira,
SangLin Han
Publication year - 2019
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1323
Subject(s) - psychology , marketing buzz , structural equation modeling , rivalry , loyalty , brand loyalty , social psychology , confirmatory factor analysis , brand relationship , marketing , scale (ratio) , advertising , brand management , business , statistics , mathematics , economics , macroeconomics , physics , quantum mechanics