Open AccessThe Dark Side of Star Marketing
Author(s) -
Hong-Lae Jang,
Kyoung-Mi Lee
Publication year - 2018
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1317
Subject(s) - marketing , business , brand management , quality (philosophy) , advertising , product (mathematics) , great rift , marketing management , brand awareness , star (game theory) , brand extension , resource (disambiguation) , computer science , computer network , philosophy , physics , geometry , mathematics , epistemology , astronomy , mathematical analysis